Speeding up innovation in agricultural IT

Submitted: 20 June 2014
Accepted: 20 June 2014
Published: 8 September 2013
Abstract Views: 662
PDF: 439
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An OECD funded research was conducted where methods and processes for speeding up innovation in agriculture were assessed. A global web-based questionnaire was sent to experts in agricultural engineering, research, marketing, education and users of new technologies. Interviews of selected experts were done to deepen the analysis. The results show that considerable part of the relatively slow innovation comes from the fact that users do not trust in new technologies or that the usability of them is unacceptable. 􀀀The experts suggest that education of the engineers and designers should include more elements from User-Centered Design (UCD) and also User-Driven Innovation methods should be more used. As a conclusion a new ‘Dream Team’ of agricultural innovation was developed where user interaction and marketing professionals were given more roles.

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How to Cite

Haapala, H. E. (2013) “Speeding up innovation in agricultural IT”, Journal of Agricultural Engineering, 44(s2). doi: 10.4081/jae.2013.268.